• Insight.  Innovation.  Advocacy.

    Napkin Labs builds communities with purpose. We partner with you to bring passionate consumers to the center of your business, catalyzing innovation, inspiring deeper insight and driving more informed decisions.


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  • “Napkin Labs’ model fit our needs perfectly. Our goal was to get a lot of feedback and input as fast as possible from many people within a small demographic.”

    Julia Framel, Sony

  • “We wanted to create a platform that made it easy for customers to share their passion and ideas.”

    Natanya Anderson, Whole Foods

  • “Napkin Labs has helped me portray what I want to get out of social. We can use it to do R&D research, help the franchise development team…and it has helped us gather information we would not have had otherwise.  We are creating new concepts based on that data.”

    Derek Hernandez, Godfather’s Pizza

  • “Napkin Labs turns IDEO’s innovation process into web-apps for all.”

  • “Napkin Labs is working to turn valued customers into a creative army.”

  • “Napkin Labs eliminates the barriers separating businesses from their customers.”

  • “…turn engaged customers into valuable research and design resources.”

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